Telemundo, a leading content producer for Hispanics in the U.S. and audiences around the world, has announced the national launch of Club de Noveleras, the network’s official telenovela fan club, in partnership with L’Oreal USA. The initiative is the first-ever for both companies of its scope and scale. Fans can access Club de Noveleras information at www.clubdenoveleras.com.

In addition to its new online home, the program extends to where Club de Noveleras first began–in Telemundo’s local market communities. There will be 10 in-market large scale Club de Noveleras talent tours in 2011, featuring two events per market in Chicago, Los Angeles, Miami, New York and Houston. The first event took place in Houston on Sunday, March 27, featuring cast members from “Aurora,” the network’s 8 p.m. EST telenovela.

“This integrated program transforms viewership into relationships while connecting L’Oreal USA’s brands like L’Oreal Paris, Maybelline and Garnier, to their target consumers in an experiential and unique way,” says Jacqueline Hernández, COO, Telemundo. “Consumers will be able to join an online community where they can interact with each other and with their favorite telenovela stars, while also finding rich beauty content including a brand new dedicated beauty blog.”

“This is the first time that several L’Oreal USA brands and divisions have come together to celebrate the beauty of the Hispanic community,” states Marc Speichert, chief marketing officer, L’Oréal USA . “L’Oreal USA has a profile of beauty products that fit the need of every US Hispanic consumer. Through this partnership with Telemundo, we will create the first Hispanic community that allows users to engage with their favorite Telenovela stars, connect with others about beauty while earning rewards and free gifts for participating in this ultimate Hispanic beauty destination.”

Telemundo’s recently launched social media unit, Social@Telemundo, will also play an integral role in the program. A dedicated beauty blogger, Johanna Torres, former editor-in-chief of Siempre Mujer, will engage the community, providing beauty tips and hosting polls about a range of beauty topics. In addition, the program will be cross-promoted across all NBCU platforms.

The site will also serve as an insights vehicle with a daily panel that will provide L’Oreal USA with key information on what Club de Noveleras members are looking for in their beauty regimens.